May 29th, 2008 by vidhya
AS FEATURED IN THE BRAND NEW
“SEX AND THE CITY MOVIE“
THIS BAG WAS ALSO PART OF THE 2008 LOUIS VUITTON RUNWAY SHOW!
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January 24th, 2008 by Murali Venkatesh
The elephant is rising from the slumber. India is innovating ways to deliver content through mobile phones. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in India.
Infact, reports say that Indian digital technology has grown to an extent of Rs 44,000-crore ($11 billion) entertainment industry. Catching with this growing trend entrepreneur Rajat Barjatya, the scion of one of Bollywood’s biggest film banners, is read to tap the opportunity in a big way.
The delivery format has shifted from the traditional norms to more contemporary ways with the likes of handheld devices and also releasing movies online and movie theaters simultaneously. In this case, they are releasing “90-episode series, with three minutes per episode in the humour genre.”
Some of the reasons for this growing trend has been three major factors:
- Mobile phone users are currently estimated at close to 234 million and still growing.
- Secondly, internet penetration is estimated at 46 million and has an active base of over 32 million in India.
- Thirdly, India is world’s largest movie making industry.
So summing up these pieces provides a very congenial opportunity for digital content production and distribution.
Related stories:
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January 15th, 2008 by Murali Venkatesh
These slides (Link) are the step by step coverage of Apple in “Macworld 2008: Steve Jobs Keynote“. I have tried to put the event in a slide in form of pictures of the key developments in “Macworld 2008″. As stated in one of my earlier posts about Tata Nano and its similarity with Apple’s iPhone, now it will be more than clear that the amount of enthusiasm and euphoria surrounding this event is immense. Modern day marketing is going through a phase of metamorphosis where PR is acting as a catalyst to modern marketing.So before even talking about Apple’s latest “MacBook Air” being successful or not, it has raised the aspiration of customers to an exalted state. So Well done again Mr Jobs. Good show!
Check out the photos in Flickr Slideshow.
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