Making Money With Arbitrage

May 16th, 2007 by Murali Venkatesh

The basic idea of arbitrage is simple: take advantage of a disparity between the cost of one item and selling it a higher price in another market where it fetches a higher price. A very contemporary example of arbitrage is when the XBOX 360 hit stores at retail price and were selling for 3-6 times that on eBay.But that’s not what people mean when they talk arbitrage on the web. The most common example is Contextual Ad (CPC) Arbitrage in which you buy traffic at a low price and direct it to a page with contextual ads, optimized to convert, where the ads pay a higher price per click. Lets run through an example:

You do some digging on the popular Contextual Ad networks like Google Adsense, Yahoo, MSN etc. and find that “Firstime Home Loan” is paying pretty well. Say around $0.75 per click. Lets say you found this through Google Adsense. Looking on Yahoo or MSN you find that they are going for $0.55 per click. While most examples may not be this obvious or dramatic, I think you can see why this would work. You buy CPC traffic from the lower priced source and direct the traffic to your site with Google Adsense ads that are fetching the higher price. It doesn’t have to be the exact same keyword either. They key is to make sure you are buying targeted traffic to your page and that your page is optimized to convert that traffic.

Most people who engage in arbitrage tend to do it on a bigger scale. While not every keyword they find will end up making money, the real magic is in watching your campaigns closely and lots of small transactions adding up to big money in aggregate.

I’ve not yet stepped into this area of making money online. Some people consider the practice shady. I can see why they might, but I don’t know of any laws being broken. People are taking advantage of how the systems works, not breaking the system. For me the only draw back is that this method requires money to make money. Still, arbitrage is worth looking into if you haven’t. Even on a small scale you may find a way to get more traffic to a site and make a few bucks while gaining new visitors.

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Design Tools

May 16th, 2007 by Murali Venkatesh

Color

Type

Photography

Icons

Testing

  • Browser Cam: Amazing! Test your site in all browsers on all platforms at same time!
  • iCapture: Test your site in a Safari emulator
  • ieCapture: Test your site in an IE emulator
  • Screen Size Tester: Test your site at various screen resolutions

Other Useful Things

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What is Love?

May 15th, 2007 by Murali Venkatesh

 
 
Love is when two people touch each other’s soul.
 
 
Love is honesty and trust.
 
 
Love is helping one another.
 
 
Love is mutual respect.
 
 
Love means that differences
can be worked out.
 
 
Love is reaching your
dreams together.
 
 
Love is the connection
of two hearts,
 
 
…yours and mine!
 
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Famous Courage Quotes - Albert Einstein

May 11th, 2007 by Murali Venkatesh

“Great spirits have always encountered violent opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly.”

Albert Einstein (1879 – 1955) U.S. winner of the Nobel Prize in Physics

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Mothers by the Numbers

May 11th, 2007 by Murali Venkatesh

How Many Mothers

80.5 million
Estimated number of mothers of all ages in the United States.

65%
Percentage of women in Mississippi and Arkansas, ages 15 to 44, who are mothers. The national average is 55%.

81%
Percentage of women 40 to 44 years old who are mothers. In 1976, 90% of women in that age group were mothers.
How Many Children

2.0
Average number of children that women today can expect to have in their lifetime.

2.6
Average number of children that women in Utah can expect to have in their lifetime. This state tops the nation in average number of births per woman. Maine, Massachusetts, and Vermont have the lowest average number—1.7 births.

7.5
Average number of children that women in Niger, in Africa, can expect to have in their lifetime. This country has the highest fertility rate in the world. At the other end of the spectrum are Italy and Spain, in Southern Europe, where 1.3 children is the average birth rate.
Mothers Remembered

22,022
Number of florist establishments nationwide in 2003. The 113,270 employees in floral shops across our nation will be especially busy preparing, selling and delivering floral arrangements for Mother’s Day.

The flowers bought for mom have a good chance of having been grown in California or Colombia. Among the 36 surveyed states, California was the leading provider of cut flowers in 2004, accounting for more than two-thirds of the domestic flower production ($304 million out of $422 million) in those states. Meanwhile, the value of U.S. imports of cut flowers and fresh flower buds in 2005 from Colombia, the leading foreign supplier to the United States, was more than $418 million.

More Than 152 million
The estimated number of Mother’s Day cards given last year in the United States, making Mother’s Day the third-largest card sending occasion. Months ahead of this widely observed day of recognition, many of the 14,318 employees of the 114 greeting-card publishing establishments in 2003 will be busy creating Mother’s Day greeting cards.

11,938
The number of cosmetics, beauty supplies and perfume stores nationwide in 2003. Perfume is one of the top gifts given on Mother’s Day.

28,527
Number of jewelry stores in the United States in 2003—the place to go to purchase necklaces, earrings, and other timeless pieces for mom.
Moms Who’ve Recently Given Birth

About 4 million
Number of women who have babies each year in the United States. Of this number, about 415,000 are teens ages 15 to 19, and more than 100,000 new moms are age 40 or older.

13.3%
Percentage of Arkansas women with a birth in the last year who were teens. This percentage is among the highest in the country.

238,000
Number of cohabiting women who, as of 2004, had given birth in the last year. There were 1.2 million nonmarital births overall.

25.2
Average age of women when they give birth for the first time$mdash;a record high.

40%
Percentage of births that are the mother’s first. Another 32% are the second-born; 17%, third; and 11%, fourth or more.

35,723
Number of births in 2003 that did not occur in hospitals.

1-in-32
The odds of a woman delivering twins. Her odds of delivering multiple births of three or more babies was approximately 1-in-534.

July
The most popular month in which to have a baby, with 364,226 births taking place that month in 2003.

Tuesday
The most popular day of the week in which to have a baby, with an average of about 13,000 births taking place on Tuesdays during 2003.

Jacob & Emily
The most popular baby names for boys and girls, respectively, in 2004.
Working Moms

5.6 million
Number of stay-at-home moms in 2004.

55%
Among mothers with infant children in 2004, the percentage in the labor force, down from a record high of 59% in 1998.

80%
The percentage of mothers ages 15 to 44 whose last birth was 12 or more years ago and are in the labor force.

51%
The percentage of women who gave birth to their first child and returned to work within four months.

$92
Average weekly child-care payments for the more than 9 million mothers who reported they made such payments for at least one of their children.
Single Moms

10 million
The number of single mothers living with children under 18 years old, up from 3 million in 1970.

Source: Fact Monster

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World’s Highest Swing

May 11th, 2007 by Murali Venkatesh

The world’s highest swing has been set up on an 1,100ft TV tower in China.

swing

The swing is set on a 700ft high viewing platform on the tower in Harbin city, Heilongjiang province.

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Real Science Test Answers

May 11th, 2007 by Murali Venkatesh

These are from test papers and essays submitted to science and health teachers by junior high, high school, and college students around the world.

“When you breath, you inspire. When you do not breath, you expire.”

“H2O is hot water, and CO2 is cold water”

“To collect fumes of sulphur, hold a deacon over a flame in a test tube”

“When you smell an oderless gas, it is probably carbon monoxide”

“Nitrogen is not found in Ireland because it is not found in a free state”

“Water is composed of two gins, Oxygin and Hydrogin. Oxygin is pure gin. Hydrogin is gin and water.”

“Three kinds of blood vessels are arteries, vanes and caterpillars.”

“Blood flows down one leg and up the other.”

“Respiration is composed of two acts, first inspiration, and then expectoration.”

“The moon is a planet just like the earth, only it is even deader.”

“Artifical insemination is when the farmer does it to the cow instead of the bull.”

“Dew is formed on leaves when the sun shines down on them and makes them perspire.”

“A super-saturated solution is one that holds more than it can hold.”

“Mushrooms always grow in damp places and so they look like umbrellas.”

“The body consists of three parts- the brainium, the borax and the abominable cavity. The brainium contains the brain, the borax contains the heart and lungs, and the abominable cavity contains the bowls, of which there are five - a, e, i, o, and u.”

“The pistol of a flower is its only protections against insects.”

“The alimentary canal is located in the northern part of Indiana.”

“The skeleton is what is left after the insides have been taken out and the outsides have ben taken off. The purpose of the skeleton is something to hitch meat to.”

“A permanent set of teeth consists of eight canines, eight cuspids, two molars, and eight cuspidors.”

“The tides are a fight between the Earth and moon. All water tends towards the moon, because there is no water in the moon, and nature abhors a vacuum. I forget where the sun joins in this fight.”

“A fossil is an extinct animal. The older it is, the more extinct it is.”

“Many women belive that an alcoholic binge will have no ill effects on the unborn fetus, but that is a large misconception.”

“Equator: A managerie lion running around the Earth through Africa.”

“Germinate: To become a naturalized German.”

“Liter: A nest of young puppies.”

“Magnet: Something you find crawling all over a dead cat.”

“Momentum: What you give a person when they are going away.”

“Planet: A body of Earth surrounded by sky.”

“Rhubarb: A kind of celery gone bloodshot.”

“Vacumm: A large, empty space where the pope lives.”

“Before giving a blood transfusion, find out if the blood is affirmative or negative.”

“To remove dust from the eye, pull the eye down over the nose.”

“For a nosebleed: Put the nose much lower then the body until the heart stops.”

“For drowning: Climb on top of the person and move up and down to make artifical perspiration.”

“For fainting: Rub the person’s chest or, if a lady, rub her arm above the hand instead. Or put the head between the knees of the nearest medical doctor.”

“For dog bite: put the dog away for sevral days. If he has not recovered, then kill it.”

“For asphyxiation: Apply artificial respiration until the patient is dead.”

“To prevent contraception: wear a condominium.”

“For head cold: use an agonizer to spray the nose until it drops in your throat.”

“To keep milk from turning sour: Keep it in the cow.”

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Singapore Intelligent Nation iN2015

May 11th, 2007 by Murali Venkatesh

Singapore has announced a US$3.2 billion plan to make the city state more intelligent by 2015.:

Singapore has unveiled a 10-year, $3.2 billion Master Plan, titled Singapore Intelligent Nation iN2015, which seeks to integrate all the modern and Next Generation wireless and other infocomm technologies in every aspect of economy and social systems to retain its global competitiveness.
The iN2015 Plan, unveiled by Singapore’s Minister for Information, Communication and Arts, Dr Lee Boon Yong, during the launch of the annual imbX 2006 infocomm show here, is yet another manifestation of the government’s ability to strategize to catch the next wave of innovation and application to maintain its status as a global city.

Upon reading this I immediately felt a bit queasy. While AP feels that such developments should be led by the private sector rather than the state, that wasn’t the initial source of displeasure. No, I was bothered by the name given to the plan.

I won’t comment on whether this plan will likely make Singapore more intelligent, but is does immediately make the island seem dreadfully uncreative. The choice of iN2015 again illustrates the country’s terrible habit of adopting trendy branding that is already cliched and will only become even more dated. This is a problem that plagues both the state and private-sectors.

This would ordinarily not provoke a rant but I was further reminded of this unfortunate habit when he saw the below display today in a Shanghai shopping center. Witness the marketing genius of Singapore health-care product maker Osim.:

Ipuke

iSqueez massage boots? The uZap slimming belt? Even worse are some of the products on the Osim website: the iPamper massager, iCheck5000 blood pressure monitor and the iTango body toner. Would anyone in the market for a foot massager really spend S$700 on an iPoke?

Ipoke

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The pleasure

May 11th, 2007 by Murali Venkatesh

Indo-Japanese joint venture Hero-Honda has launched a new ‘women-only’ scooter named The Pleasure. Like Neelakantan at Interim Thoughts, AsiaPundit also wonders, does this bike have any features that would appeal to women - the name indicates some possibilities.:

Pleasure

Hero Honda is not really known for innovation as much as sitting on its laurels. With the base of its bread and butter models the stage was set for the company to do something spectacular. Both Bajaj and TVS have done so on their own right, but HH to me, is a fuddy duddy. The launch of Pleasure does nothing to change this perception. Note that I write this without riding Pleasure. Whats the big idea in marketing a scooter to women? Especially when there is nothing “different” about it? The variomatic segment has a solid performer in Activa, stylish Dio, good looking Nova, youthful Scooty and now a women only Pleasure?

I think Pleasure has got its strategy wrong. By saying women (and only women), they are losing a good part of the market. Now, no young college lad will ever buy it (they do buy variomatics, it is not only women who drive variomatics). I am not saying marketing to women is wrong, but I would go the Scooty way with a Preity Zinta, subtle yet leaving the positioning as “youth”. Scooty does have some smart features too. Why will a girl buy Pleasure? Whats the compelling feature in it? There are many things that can be designed to appeal to women in a bike like this, but this is just hollow marketing.

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Napal’s Time zone

May 11th, 2007 by Murali Venkatesh

Via the Acorn, a look at the way the Subcontinent’s nationalist sentiments play out in real time.:

Officially it was to save daylight. But the standardisation of time is just another way in which the countries of the subcontinent seek to assert their distinct national identities. Start with India, which in a style befitting the character of its polity, centralises its reference meridien by splitting the differences, ending up five and a half-hours ahead of UTC. That makes it inconvenient for many people, not least the makers and users of traditional world-time clocks and watches: Karachi and Dhaka are marked out as they are conveniently a whole number of hours ahead of UTC. That’s changing now with the proliferation of palmtop computers and mobile phones that can put up with Indian idiosyncracies much better.

Given its position almost bisecting India’s east-west expanse, it was natural for Sri Lanka and India to adopt the same standard time. But in 1986, Sri Lanka decided to move the clock forward one hour ahead and then, on second thoughts, back half-an-hour to, well, save daylight. But the Tamil Tigers cried foul, and refused to tweak their watches. The politics of standard time kicked in, as the difference no doubt helped set their own ‘nation’ apart. The Sri Lankan government finally gave in and has decided to set the clock back again, to five and half-hours ahead of UTC. Astrologers, airlines and Microsoft Windows users are among those who need to make necessary adjustments.

Nepaltime

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